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Diamonds are the definitive symbol of love. Whether it's a natural diamond formed over millions of years deep in the earth or a lab diamond that offers more value for a stone of comparable size, we're here to help you understand the diamond value factors and navigate the selection process. We want you to make an informed decision when choosing the perfect diamond for you.Shop All
Selecting the perfect diamond is a balance of style, budget, beauty, and value. Understanding the 4Cs: cut, color, clarity, and carat weight will help you navigate the diamond selection process and determine what is important to you.
Cut refers to the precise positioning, shape, and angle of a diamond’s facets. It is the most important of the 4Cs as it determines its brilliance. Expertly-cut diamonds sparkle the brightest because the light passes through each facet at an optimal angle, allowing the light to reflect back through the top of the diamond.
A diamond’s color grade is based on its visible color. We offer beautiful near-colorless diamonds graded from E to H, allowing you to make the most of your budget. Color is the second most important factor of the 4Cs.
A diamond’s clarity grade is based on its inclusions, tiny characteristics that make each diamond unique. The fewer the inclusions, the higher a diamond’s clarity grade. Clarity is the least important of the 4Cs as inclusions are usually not visible to the human eye.
4. Carat Weight
Carat is the measurement of a diamond by weight. The standard is 1.00 carat = .20 grams. Diamond shape can make a stone look larger than its carat weight. Round, oval and emerald cut diamonds can appear larger, while a princess cut may look smaller. Carat weight alone does not determine the value of a diamond.
Diamond Engagement Rings
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Every diamond shape has unique attributes, which affect how it sparkles and looks on your hand, and each stone shape has a following. Round and princess shapes with brilliant cuts offer maximum fire and are naturally flattering on the hand. Oval and pear shapes have the same brilliance and help elongate the look of your fingers. The long linear cuts of the emerald shape offer a sophisticated, modern look. Whatever your style and budget, there's a shape for everyone.
Diamond Selection Made Easy
When you see “THE ONE” in our diamond selector, it indicates the best value diamonds on the market. Handpicked by our certified gemologists and diamond buyers, these are curated combinations of cut, color and clarity that offer the highest quality for your budget. These combinations will vary depending on the carat weight and shape of the diamond.Shop All
Your ONE+ONLY diamond engagement ring will include a certificate of quality assurance from the Gemological Institute of America (GIA), the International Gemological Institute (IGI) or Gem Studies Laboratory (GSL) for your diamond. GIA's establishment of the 4Cs and the International Diamond Grading System has set the standard for determining diamond quality worldwide. You will receive a GIA, IGI or GSL diamond grading report with your diamond engagement ring purchase as a guarantee that your diamond is the exact one you purchased.View Sample Certificate
Natural and Lab Diamonds
We offer the choice of natural or lab diamonds. All of our diamonds have been selected for their combinations of cut, color and clarity, resulting in the most beautiful diamonds and best value. All natural and lab diamonds are certified by the GIA, IGI or GSL.
Natural diamonds were formed over a billion years ago, deep in the earth under extreme conditions. Each stone has inherently unique characteristics that define its sparkle and value. Lab diamonds are real diamonds that are grown in a lab instead. They are physically and chemically identical to natural diamonds with the same fire and sparkle. They are an excellent value.
We believe the most beautiful diamonds are also responsibly sourced. We understand that our customers care about the origins of their diamonds and are committed to maintaining the highest ethical standards for the diamonds we sell. Proudly Canadian, we fully support local and international initiatives adhering to the Kimberley Process Certification Scheme (KPCS) and various United Nations agreements to eradicate “blood diamonds” and uphold ethics within the diamond trade.
Our diamonds are conflict-free and obtained through reputable suppliers in the industry who also adhere to the KPCS and similar efforts. Legitimate diamond trading is a means for positive change in many developing nations.Shop All